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Why Keeping Your Public Informed is Important

Your public may be the ones that fund your organization or they may be the ones that benefit from it. Either way, keeping them informed will benefit your organization.

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Your Writing Tells Others How to Perceive You

Quality content demands respect. It tells your publics that you know what you are talking about and are worth listening to. Content that is error free is easy to read and people deem it worth their time.

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No Need to State the Obvious

No Need to State the Obvious

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What’s In a Name? How to Refer to Your Customers

On a recent flight, I overheard a flight attendant speaking about a “gentleman” in the back of the plane. When... Continue reading »

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A Tale of Two Customer Service Experiences

Customer service is one of the most important marketing tools of any business. Yes, advertising, public relations and marketing campaigns... Continue reading »

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